Excerpt from Chapter:
“Over 120 years have passed since the beginning of the Modern Olympic Games and after various periods of instability, they are stronger today than ever before.
There are more nations recognized by the IOC, more male and female athletes, more sports events and, of course, more money flowing into the Olympic movement at such a rate as to apparently defy any global economic crises. Still, how should we regard Pierre de Coubertin’s vision for Olympism today? Does the Olympic family still function as a social or humanitarian movement, or did it ever lived up to this aspiration? Does the movement continue to invest into social causes and are those elements which Coubertin valued – such as culture and education – still prominent features of the Olympic programme in the 21st century? Do Olympic Games host nations or, indeed, NOCs pursue a programme of educational reform and, if so, is this driven by Coubertin’s vision of Olympism? Alternatively, has the rise of the global sports industries and the substitution of Olympic educators by Olympic consultants left behind Coubertin’s ideals, which have instead been transformed into units of income generation, gravitating around the Olympic symbol?