Old Media and the Olympics

» Posted on Jan 19, 2012 in Blog, Chapter VII: Media + Communications

While all the attention these days is directed towards the power of television at the Olympics, radio still plays a very important role. At the London 2012 Games, the BBC created a dedicated Olympic Radio Station, which will broadcast content throughout the Games, but there’s als a developing world value to radio. Moreover, while radio may be seen as ‘old media’, it has undergone a revolution through digital broadcasting and we can expect alternative narratives about the Games to emerge via these channels. This document gives an insight into what the IOC expects from the host.

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